For the solution, I developed a visual system based on topographic contour lines. This element connects the brand to the surrounding terrain and navigation maps, creating a relevant symbol that works effectively across all seasons. The design features a muted color palette inspired by the winter landscape—reflecting the area's dominant ski season—and uses the approachable Nunito typeface. The final scope included the logo, stationery, interior wayfinding, and merchandise.
Mountain Guesthouse Brand Identity
Role
Brand Designer
Company
Mountain Guesthouse
Product
Branding (Brand Manual)
Focus
Visual Identity, Branding
Mission
Nature-inspired branding system
I created a complete brand identity for Pension Tibor & Luna, a family guesthouse located in Černý Důl in the Krkonoše mountains. The primary objective was to modernize the business's visual presentation to better appeal to their active clientele, which includes skiers in the winter and hikers in the summer. The client specifically wanted to avoid common industry clichés, such as generic roof icons or standard tree symbols, in favor of a more distinct look.
Approach
