Modernizing the local café website
Role
Web Designer
Company
Café Imervere
Product
Web presentation
Focus
UI Design, Web Presentation, User Experience
Overview
Bringing warmth to the digital experience
This project focused on creating an inviting web presentation for Café Imervere that mirrors the physical experience of visiting the café in the heart of Žižkov. I designed a layout that prioritizes atmosphere and clarity, using organic shapes and warm photography to convey a sense of calm immediately upon landing. The structure simplifies the user journey with a direct visual menu system, allowing visitors to instantly see the café's core offerings—from hot coffee to cakes—while prominent calls to action guide them to the full offer or cafe story. The goal was to balance aesthetic appeal with functional utility, ensuring the digital brand feels as welcoming as the physical space.